Medium: Ipod
Content: Virtual music, games, movies, applications
Message: The music industry is suffering. Due to its wi-fi capabilities, it is interactive through application sharing/creating and website applications for Twitter, Facebook, etc. This device creates a competition with personal movie playing devices, radios, handheld gaming devices and a variety of other gadgets.
Medium: Online movie watching/delivery websites
Content: DVDs sent directly to the subscribers home and instantly streamed videos available on any computer and select gaming devices such as the Nintendo Wii
Message: Movie theaters are suffering because of this. It also hurt movie rental stores such as Blockbuster. Such stores have since attempted to offer services similar to those of Netflix in hopes of saving their companies.
Medium: Video chatting
Content: downloadable software that allows users to chat directly with another user using computer video cameras (Skype, Oovoo, IChat)
Message: It is now easier than ever to stay connect with friends, families and business associates. This interactive service is more personal than calling someone over the phone or texting because you are able to see them in real time as if they are sitting directly in front of you. Unfortunately, this does not replace actual, real-life communication despite what its users may think.
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