1. Advertisements, like most other things in society, go in and out of phases through their development. Though the current trend is "homegrown" approaches, that does not mean it will be this way forever. First of all, as technology improves, I feel amateur quality filming and video editing will become a thing of the past as new products allow for anyone to get a hold of professional equipment and software. In addition to this, ads reflect the current trends of society, as the aforementioned products and innovations are released, the face of technology will change and so to will the face of advertising.
2. Without a doubt, the social media site I use the most is Facebook. As soon as I sit down at my computer, I click on the bookmark. Even if I'm not using the page, it is still opened in one of my tabs. In fact, right now I have it minimized to the bottom of my screen. I really have no reason to have it open, but regardless, it is. Though Facebook is such a big trend right now, it really is nothing more. Trends fade out with little warning and are quickly replaced with the next best thing. Just a few years ago, Myspace was the forerunning in social networking, and today, I cannot think of a single person with an active account.
3. Transparency is a very important concept in the social media world. People can write anything they want on their sites and basically become whoever they want to be. This can be dangerous because you never know if the person you are communicating online with is actually who they say they are. On the other hand, it is also bad when too much information is being put onto the internet. This allows strangers to learn intimate secrets about individuals that were not meant to be shared. The information can also be sold and exploited for advertising purposes. There is less of a concern with transparency in the offline world because it is harder for information to be spread at a fast rate when it is not being put on the internet.
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